Source: Radio Works “Radio and online combine push and pull to reach out and engage consumers and fulfil brand interactions”
“At any given time, 20% of web users are also listening to the radio”
Source: RAB, Using Radio with Online
Radio Works with Online
Radio and Online have long been thought of as complimentary to each other and highly compatible. A recent study (Using Radio with Online) conducted on behalf of the RAB and the IAB has looked into this thinking and suggested that…
• Online provides access to ‘My World’ while Radio provides access to ‘My Wider World’
• In a one week period, 48% of people will have listened to the radio while being online
• At any given time, 20% of web users are listening to the radio
• Listening to the radio makes an online session longer as people are more relaxed
• Radio can push listeners to the pull of the internet
• Radio can provide a trusted voice to encourage people to broaden their repertoire of sites
• 57% of those who listen to the radio while online say that they have ‘checked out things on the internet after just hearing about them’
• Hearing a brand on the radio can increase the likely hood of brand specific search by three times
Read article here:
http://www.radioworks.co.uk/insight/reports/RadioWorks_with_Online.pdf
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