The Secret to Good Advertising

The secret to good advertising? (lean in....I'll whisper it)

What you say x how many times you say it.

What you say - as with any advertising medium, if you actually want people to buy your widgets or book your widget-cleaners, you need to give people a good reason to do it. People won't flock to your store, or jam the phone lines, just by hearing you're a "family firm" and offer "good service".

Try to beat the "So what?" factor. The best way to do this is to come up with something unique about your business, your USP (Unique Selling Proposition).

Then say it over and over again.

What you say x how many times you say it.

Done.