How to Stand Out Above the Clutter

7 quick tips to get NOTICED

Well, aside from spray painting the back of your head...

How about this...

Pick ONE medium (or two complimentary mediums) and stay there. You will get noticed far more for your consistency than for jumping around.

If all your competitors are advertising in print-do the opposite-advertise on the radio.

Don't disappear during the off-season. Be a constant, reassuring presence for your potential customers all year long (Wait! Where'd he go?! I could swear he was JUST here!) That's what everyone else does. You're different, remember?

Do NOT advertise SALE, SALE, SALE. Make your sales something people look forward to. Keep them to a once, MAX twice, annual event.

Make all of your ads "teasers" and then give an option for more information on your website, at a class or in a newsletter. EX: Do you know how many calories yoga burns in one class? Find out at http://www.ashevilleyoga.com/

Get downright WACKY in your advertising. Don’t be afraid to be memorable

Do not talk about yourself in the ad or about how you've been in business one-hundred and eleventy-one years. Again. That's what everyone else does. Or thinks they should do. Simply talk about what your business can do for the customer. Sorry, with all sweetness and sugar, you're just not that fascinating. But, what you can do for me? Is.

Ok, then. What are you waiting for? Get out of here! Go get noticed!